This document lays out an operational plan to open new cash-management, debt-advisory and treasury conversations with UK mid-market and large corporates through cold email outreach — reading time ~ 6 minutes.
Read first
What you are about to read is a first take, drafted ahead of our conversation to give you a concrete preview of how we work.
The prospects, signals and projections presented here are working hypotheses — we will refine them together during the engagement.
The aim of this document is to let you picture concretely what a campaign could produce.
Scroll
01 / YOUR BUSINESS01 — 08
We understand your DNA.
Oxygen Consultancy is a UK specialist advisory firm founded in 2023, built around cash management, debt advisory and treasury for corporates and financial institutions. It is led by two Managing Directors, David Brook and Anupam Bansal, each with 25 to 30 years in the field, backed by senior advisors including Mike Hodges, a relationship banker of more than 40 years, with over 200 years of hands-on experience across the team. The positioning is stated plainly on the site: “Real Experience. Practical Results.” These are people who have sat in the credit committees, restructured balance sheets, negotiated with funders and modernised treasury infrastructure, not slide-deck strategists. Almost all business today comes from the partners’ own network, personal relationships across the corporate world and some fifty banks and funders.
200+
years of combined experience
hands-on expertise across the team, from credit committees to balance-sheet restructuring and treasury modernisation
~50
banks & funders in the network
personal relationships that genuinely open doors and sharpen the terms of a deal
3
services under one roof
cash management, debt advisory and treasury — almost every corporate needs at least one
MD-led
every engagement
you work directly with 25-to-45-year principals, never a junior handover
What sets you apart
Unlike the large consultancies, appointing Oxygen means working directly with the principals, not a graduate. David Brook and Anupam Bansal each bring 25 to 30 years in the field, alongside advisors like Mike Hodges with more than 40 years lending for banks. Clients get people who have sat on the funder side of the table and executed the change, from restructured balance sheets to modernised treasury infrastructure. The network is the second edge: personal relationships across roughly fifty banks and funders that open doors and sharpen the terms of a deal.
What we will push on your behalf
Not a single product, but a senior, credible conversation. Oxygen’s three services all apply to almost every corporate, so the aim of the campaign is to open the door at the moment cash, debt or treasury is on the CFO’s mind, then let the right service follow. A narrow product-specific mailshot rarely lands with this audience; what does is the recognition that a stretched finance team has quietly parked exactly the work Oxygen does. The wedge is a pain every large finance function shares: the treasury or cash review that keeps sliding to the bottom of the to-do list, where an independent second opinion is simply good governance.
02 / YOUR MARKET02 — 08
A market identified and qualified.
We start from the UK corporate universe and screen for scale: mid-market and large companies with turnover of £10M and above, up to a billion and beyond. Public data (ONS business counts, cross-checked against the medium and large employee bands) puts that population at roughly 45,000 companies across every sector, and we keep the figure deliberately conservative. Inside each company the entry point is one of the three seats you named: Group Treasurer, CFO or CEO, always a named person rather than a finance inbox. Sub-£10M SMEs stay out of scope, where complexity is lighter and the economics rarely justify the work. Banks and financial institutions, and the wider international network, sit as a natural extension once the UK campaign has run.
~45,000
UK corporates identified
£10M to £1B+ turnover, mid-market and large, every sector (ONS medium + large business bands)
~22,500
contactable prospects
after applying the 50% ratio (named CFO, Group Treasurer or CEO + business email findable and verified)
~371
commercial opportunities
over 12 months (weighted mean of the 4 scenarios, 4 emails per prospect)
~74
potential new clients
over 12 months (UK B2B average closing rate: 20%)
How we build this database
We cross-reference Companies House filings and turnover bands, the FCA register where relevant, LinkedIn Sales Navigator, RNS and regulatory announcements, the financial press (the FT, Investegate, City AM, sector titles) and results calendars to identify the CFOs, Group Treasurers and CEOs that match your criteria. Every contact is then verified and enriched by AI: role check, business-email validation, and a last-12-month news scrape per company to surface the balance-sheet, results or leadership signal. Impossible to do by hand across tens of thousands of corporates — this is what makes qualification possible at scale.
Why 50% are contactable
Group Treasurers, CFOs and CEOs of mid-market and large companies are rarely listed in public databases with a direct business email. This 50% ratio is deliberately conservative for the segment — senior finance roles typically yield 40% to 60% verified emails through Sales Navigator, Apollo, Hunter and our enrichment stack — to give you realistic projections rather than optimistic ones.
This sizing is the maximised, defensible version of the addressable UK base. The ~74 figure is market headroom, not a delivery promise: Oxygen is a small senior team, and working this volume in full is precisely what scaling the practice could look like, potentially with new hires — exactly the question you raised on the call. We can tighten it (£25M+ only, or a single sector), add the banks-and-financial-institution segment, or widen the geography beyond the UK once the first campaign has run. Better to under-promise and over-deliver.
03 / PROSPECT SAMPLE03 — 08
10 companies identified by our AI.
Before launching at full scale, we always start with a sample of 10 real UK corporate prospects, picked across sectors and signal types to show the approach works broadly. For each one we identify a named decision-maker, surface a recent verifiable signal, and explain why the prospect fits Oxygen’s cash, debt and treasury offer. The same method will then be applied to your full database of ~22,500 contactable decision-makers.
For each prospect, our AI identifies a concrete signal: a refinancing, an acquisition or disposal, a results event, a new finance chief. That signal justifies why to reach out now and provides the foundation for personalising the email.
This sample spans ten sectors, from advanced materials and building products to legal services, luxury retail and specialist banking, and mixes leadership changes, transactions and balance-sheet events — a preview of what your full UK database will look like. You will have the opportunity to validate it and steer us before the campaign goes live.
01
James Cropper plc
Andrew Goody·Chief Financial & Operating Officer
AIM-listed Cumbria specialty-paper and advanced-materials group. ~£103m turnover across paper, packaging and carbon-fibre materials.
SIGNAL DETECTED
July 2026: James Cropper completed a debt refinancing, adding a new £15m invoice-discounting facility committed for three-plus years, cutting net debt from £12.9m to £8.1m (now under 1x EBITDA) and turning a £6.7m pre-tax loss into a £3.9m profit.
WHY THIS PROSPECT FOR OXYGEN
A textbook moment: the facilities have just been restructured and the group is actively deleveraging, exactly when a treasury and working-capital review earns its keep. Goody owns both the finance and operations seat, so cash headroom, covenant terms and forecasting are all his to protect as volumes recover.
02
Midwich Group plc
Adam Councell·Chief Financial Officer
One of the world’s largest specialist AV and technology distributors. ~£1.27bn turnover, multi-currency, acquisition-led.
SIGNAL DETECTED
Adam Councell joined as Chief Financial Officer effective 2 March 2026, moving from Marlowe plc, stepping into a fast-growing, multi-currency distributor that has grown largely by acquisition.
WHY THIS PROSPECT FOR OXYGEN
The first hundred days in a new CFO seat is when banking facilities, FX exposure and treasury policy get re-examined. For a £1.27bn multi-currency distributor, that is a live cash-management and hedging conversation, and Councell has every reason to want an independent read early.
03
Forterra plc
Lisa Oxnard·Incoming Chief Financial Officer
Listed UK manufacturer of clay and concrete building products (bricks, blocks, precast). ~£290–360m turnover.
SIGNAL DETECTED
August 2026: Lisa Oxnard announced as incoming Chief Financial Officer, joining later in the year (25-plus years in finance, ex-Genuit Group and JELD-WEN Europe) as the current CFO departs at the end of October.
WHY THIS PROSPECT FOR OXYGEN
An incoming CFO at a cyclical, capital-heavy building-products manufacturer exposed to construction-demand swings. As she settles in, a cash-headroom and covenant review is a natural first-100-days priority, and a new arrival is the most receptive audience for an outside perspective.
04
Videndum plc
Jan Peter Tewes·Group Chief Executive Officer
Listed maker of hardware for broadcast, cinema and content creation (camera supports, lighting). ~£230m turnover.
SIGNAL DETECTED
Jan Peter Tewes became Group CEO effective 17 August 2026 (from Villeroy & Boch, ex-Ideal Standard), inheriting a business that has issued a profit warning and carries around £39m of net debt.
WHY THIS PROSPECT FOR OXYGEN
The sharpest debt-advisory hook on the list. A new CEO stepping into a profit warning and a leveraged balance sheet almost always commissions an independent cash and debt review in the first months. Oxygen’s three services all speak directly to that reset.
05
EC Electronics Group
Phil Simmonds·Chief Executive Officer / Group MD
Private, PE-backed electronics-manufacturing-services provider (PCB, cable and box-build) with UK, Netherlands and Romania sites. ~£15m+ turnover.
SIGNAL DETECTED
15 July 2026: EC Electronics completed the acquisition of Fastlink Data Cables (54 staff, ~£6m revenue), a bolt-on in its buy-and-build programme under founder-CEO Phil Simmonds.
WHY THIS PROSPECT FOR OXYGEN
A founder-led, PE-backed acquirer doing bolt-ons is highly reachable and has an immediate need: acquisition finance and working-capital support as the group scales across three countries. The kind of owner-manager who values a senior, practical second opinion over a big-firm process.
06
Amcomri Group plc
Siobhán Tyrrell·Group Chief Financial Officer
AIM-listed ‘buy-improve-build’ group of specialist engineering-services and industrial-manufacturing businesses across the UK and Ireland. ~£70m+ turnover.
SIGNAL DETECTED
June 2026: Amcomri’s GridCore subsidiary completed the acquisition of Enerveo’s National Compliance & Testing division (a ~£5m-revenue unit carved out of SSE), the latest in a continuous acquisition programme.
WHY THIS PROSPECT FOR OXYGEN
A serial acquirer running a rolling deal pipeline needs repeatable acquisition financing and consolidated treasury across a growing multi-entity group. Tyrrell, ex-Bridges Fund Management and Deloitte, is exactly the CFO for whom a structured funding and cash-integration conversation is timely.
07
Paragon Banking Group plc
Richard Woodman·Chief Financial Officer
FTSE-250 specialist bank (buy-to-let, commercial and development lending). One of Oxygen’s financial-institution targets.
SIGNAL DETECTED
2026: Paragon agreed to sell its vehicle-and-fleet subsidiary Specialist Fleet Services for £85.6m (completion expected July), settling intra-group debt and redeploying the capital into its commercial-lending book.
WHY THIS PROSPECT FOR OXYGEN
Fresh disposal proceeds plus a stated capital-redeployment plan is a classic trigger for treasury restructuring and funding-mix optimisation, and it sits squarely in Oxygen’s banks-and-financial-institutions segment. A larger, more selective target, included to show the model reaches the FI side too.
08
Knights Group Holdings plc
Kate Lewis·Chief Financial Officer
AIM-listed legal and professional-services consolidator. ~£207m turnover, growing by acquisition and organically.
SIGNAL DETECTED
FY26 (to 30 April 2026): record results, revenue up 28% to ~£207m and underlying EBITDA up 19% to ~£51m, driven by acquisitions and organic expansion.
WHY THIS PROSPECT FOR OXYGEN
Fast-growing and acquisition-hungry, with acquisition debt to match — an ideal candidate for structuring debt to fund the M&A pipeline and optimise group cash. Lewis has led prior refinancings, so she speaks the language and knows when an outside hand adds value.
09
Mulberry Group plc
Billie O’Connor·Chief Financial Officer
British luxury leather-goods brand (AIM-listed). ~£126m turnover, mid-turnaround.
SIGNAL DETECTED
FY26 results (July 2026): pre-tax loss narrowed sharply from £32.2m to £8.9m, operating costs cut 10% to £96.2m, with positive underlying EBITDA as the turnaround accelerates.
WHY THIS PROSPECT FOR OXYGEN
Costs slashed and losses narrowing but not yet profitable — a live cash-runway, working-capital and cost-reduction agenda for the CFO. Exactly the negative-to-recovering signal where Oxygen can help protect liquidity while the P&L is rebuilt.
10
RM plc
Simon Goodwin·Chief Financial Officer
Listed education-technology and assessment group (digital exam delivery, curriculum resources). ~£140m turnover.
SIGNAL DETECTED
H1 FY26 (July 2026): adjusted operating profit up 200% to £2.7m and EBITDA up 48.6% as the business shifts to recurring assessment revenue, though still narrowly loss-making at the statutory level.
WHY THIS PROSPECT FOR OXYGEN
A business mid-turnaround, improving margins but still rebuilding the balance sheet — a strong cash-management and debt-efficiency conversation. The recurring-revenue shift changes the cash profile, precisely the kind of transition a treasury advisor helps structure.
04 / AI PERSONALISATION04 — 08
Emails that look written by hand.
The difference between an email that gets ignored and an email that gets a reply is rarely the offer itself, it is the first sentence. When a CFO or Group Treasurer opens an email and reads a line that names a refinancing they just closed, an acquisition they just made or a result they just reported, the email earns the right to keep going. Cold is Gold’s AI workflow extracts those facts at scale across tens of thousands of UK corporates, then weaves them into the opening line of each email so every message reads as if a human spent two minutes researching the recipient. No flattery, no horoscope copy, no “I came across your website” openings, just a precise, verifiable fact in the prospect’s own vocabulary, tied directly to the reason Oxygen can help.
The principle: when a CFO or Group Treasurer reads the email, they should think “this person looked into me”, not “this is a bot”. Every opening sentence cites a precise, verifiable fact in the language of the finance function — net debt, EBITDA headroom, refinancing, covenants, working capital, funders.
Here are the 3 signals we would use to personalise every email sent on your behalf. On your own recommendation we lead with the rarest, highest-reward signal — the near-guaranteed way in when we can find it — then fall back to two we can surface on almost any company, so the AI pipeline always has a clean fallback.
01
Capital-structure turning point (refinancing, net debt vs net cash, disposal)
What we look forA material balance-sheet event in the last 12 months: a refinancing or new/renewed facility, a shift between net debt and net cash, covenant pressure, or a disposal that frees capital to redeploy. Rare at any given moment, but a near-guaranteed way in when it lands.
Where we find itRNS & regulatory announcements · annual and interim results · Companies House filings · the FT, Investegate, City AM · sector and deal press
Findable on35% of prospects
Raw data
James Cropper completed a debt refinancing in July 2026, adding a new £15m invoice-discounting facility and cutting net debt from £12.9m to £8.1m, taking it below one times EBITDA.
AI personalisation →
“Noticed the July refinancing brought net debt under 1x EBITDA with the new £15m facility. Curious how you’re thinking about protecting that headroom through the next demand cycle.”
02
Recent results or trading event
What we look forThe most recent results set or trading update: record or strong growth (money to invest and plans to grow), a return to profit, or a downturn, losses or cost-cutting. Findable on almost any company that reports.
Where we find itRNS results & trading updates · half-year and full-year announcements · the financial press · results calendars · company investor pages
Findable on90% of prospects
Raw data
Knights Group reported FY26 revenue up 28% to around £207m, with underlying EBITDA up 19%, growth driven largely by acquisitions.
AI personalisation →
“A 28% revenue jump in FY26, much of it acquisition-led. As the group scales, how are you funding the next wave of deals without stretching cash.”
03
New CEO, CFO or Group Treasurer
What we look forA new appointment in the last 12 months in any of your three key seats: Group Treasurer, CFO or CEO. The first hundred days is when facilities, FX and treasury policy get a fresh look.
Where we find itRNS appointment notices · personal LinkedIn role changes · company ‘our people’ pages · people-moves columns in the financial press · Companies House officer appointments
Findable on70% of prospects
Raw data
Adam Councell was appointed Chief Financial Officer of Midwich Group effective 2 March 2026, joining from Marlowe plc.
AI personalisation →
“Saw you stepped into the CFO seat at Midwich in March. The first few months are usually when facilities, FX and treasury policy get a fresh look, worth comparing notes.”
A full sample of the email sent.
The personalised sentences above slot into a short, natural-sounding sequence. Here is what the opening email could look like, sent to Andrew Goody, CFO & COO of James Cropper, signed by Oxygen’s co-founder David Brook.
FromDavid Brook · Oxygen ConsultancyToandrew.goody@jamescropper.comSubjectHolding that headroom at James Cropper
Hi Andrew,
Noticed James Cropper refinanced over the summer and brought net debt under 1x EBITDA with the new £15m facility. Well timed, given where paper and advanced-materials demand is heading.
We’re a cash-management, debt-advisory and treasury consultancy. Most of us spent our careers on the funder side of the table, in credit committees and restructuring balance sheets, before setting up Oxygen. When you appoint us, you work with the principals, not a graduate.
The part that’s easy to lose once the deal is signed is keeping that headroom working as volumes move around. It tends to be where an independent second opinion pays for itself, and with a stretched finance team it is usually the review that never quite reaches the top of the list.
Would a short call to compare notes on how you’re structuring cash and facilities from here be worth twenty minutes? Worst case, you get a second opinion for free.
The sentence highlighted in terracotta is the line generated specifically for this prospect by our AI. The rest of the email is the same for everyone — written upfront with you.
05 / CAMPAIGN EXAMPLES05 — 08
Real campaigns we have run.
These 13 examples are intentionally varied — both in sector (construction, hospitality, luxury, SaaS, influencer marketing, editorial, EMS, factoring…) and in outcomes. You will find campaigns matching each of our 4 projection scenarios — from the minimum guarantee to exceptional cases. The goal is not to show a curated best-of, but the genuine diversity of what we produce. The campaign cards below are kept in their original French to remain faithful to the real artefacts we delivered. The AI-personalised sentences are highlighted in terracotta.
Campagne 01 / 13
Matériel EMS × coachs & studios sportifs
Prospection auprès de tous indépendants et centres de soins intéressés par l'EMS : coachs sportifs, studios, kinés, centres d'esthétique.
14 500
prospects contactés
413
opportunités générées
6
mois de campagne
Source IABio Instagram du coach + persona client qu'il cible (femmes 45+, remise en forme, rééducation...) + promesse principale qu'il met en avant dans sa communication.
J'ai vu sur Instagram que vous êtes coach sportive à Lyon et que vous accompagnez surtout des femmes de plus de 45 ans qui veulent se remettre en forme en douceur et ne plus avoir mal au dos.
Je vous contacte pour vous proposer d'essayer notre machine d'électrostimulation, qui offre à vos clients l'équivalent de plusieurs heures de travail musculaire en seulement 20 minutes.
La technologie existe depuis 2007 et plusieurs études ont montré des effets significatifs sur le renforcement musculaire et les douleurs dorsales, notamment chez les personnes qui ont du mal avec les entraînements classiques.
Que diriez-vous d'une séance découverte offerte, pour tester les sensations et l'efficacité ?
Émilie
Campagne 02 / 13
Agence OVB × prospection Instagram automatisée
Notre propre agence. 100% de notre acquisition provient du cold email — 100 à 200 clients signés par mois. Ciblage très large : toutes entreprises avec un compte Instagram et des besoins de prospection.
800 000
prospects contactés / an
10 500+
opportunités générées / an
12
mois de campagne
Source IAUn post Instagram récent du prospect (thématique, création, actualité) + métier précis + localité, pour rendre la proposition immédiatement crédible.
Je suis tombé sur votre post Instagram où vous parlez de vos compositions florales pour la Saint-Valentin.
Je me permets de vous envoyer ce message car je trouve dommage que votre contenu ne soit pas vu par davantage de passionnés de fleurs à Lyon.
Nous avons mis au point une méthode qui permettrait d'attirer 6 000 amateurs de créations florales par mois sur votre profil. Cela permet aux artistes floraux que nous accompagnons de gagner en moyenne 500 abonnés par mois, et de générer de nouveaux clients.
C'est quelque chose qui peut vous intéresser ?
PS : je précise que cette méthode est 100% automatisée et ne vous prendra pas une seule seconde de votre temps.
Thibault · Co-Founder @Agence OVB
Campagne 03 / 13 · EN
Hardware décoratif haut de gamme × architectes d'intérieur
Prospection en anglais auprès d'architectes d'intérieur UK et US.
11 500
prospects contactés
82
opportunités générées
3
mois de campagne
Source IAUn projet récent du prospect (nom du projet) + détails design identifiés dans le travail du cabinet (tonalités, textures, matériaux, ambiance).
FromHugo Clark · [hardware brand anonymized]To[prospect]Subjectquestion parkstone primary retreatCas favorable
Dear Jill, I hope you are well?
Please forgive the direct nature of my email but I was looking at your Parkstone Primary Retreat project, and I thought how you paired muted tones with natural textures looked incredibly smart.
I wanted to get in touch because your approach seems particularly aligned with our unique and refined decorative hardware — handmade in the UK from natural materials such as horn and leather. Every piece is genuinely special due to the organic nature of the material we use.
Not sure if you're sourcing hardware but we would love to help if we can.
Do get in touch if samples are of interest.
Hugo
Campagne 04 / 13
Caviste × restaurants & hôtels
Prospection auprès de tous secteurs de la restauration susceptibles de vendre du vin : restaurants, bistrots, bars à vin, hôtels (hors fast-food).
20 000
prospects contactés
458
opportunités générées
12
mois de campagne
Source IAType et style d'établissement du prospect (bistrot, restaurant gastronomique, hôtel...), cuisine ou positionnement (bistronomique, italien, traditionnel...) et localité précise.
DePaul Durand · [marque anonymisée]À[prospect]ObjetLa Dolce Vita : vos vinsCas favorable
Bonjour Julien,
J'ai vu que vous avez un bistrot dans le Marais à Paris, avec une cuisine française bistronomique.
Vous commandez uniquement ce dont vous avez besoin parmi nos 500 références de vignerons réputés et de domaines sous allocation, vous pouvez panacher vos références, et êtes livré en seulement 24h par nos équipes.
Cela vous permet de ne pas stocker du vin inutilement, tout en conservant une carte variée et de qualité.
Je voulais vous proposer de passer directement chez vous, pour vous faire goûter quelques références et faire connaissance.
Est-ce que ça peut vous intéresser ?
Paul
Campagne 05 / 13
Stands éco-conçus × salons professionnels
Prospection auprès de toute entreprise ayant exposé sur un salon professionnel (tous secteurs, toutes fonctions décisionnaires).
8 030
prospects contactés
29
opportunités générées
3
mois de campagne
Source IAUn salon récent auquel le prospect a exposé (nom du salon + lieu) + les produits phares mis en avant par l'entreprise.
DeThomas Bernard · [marque anonymisée]À[prospect]Objetquestion taste in parisCas courant
Bonjour Claire,
J'ai vu que vous avez exposé à Taste in Paris au Grand Palais pour mettre en avant vos collections de chocolats et de confiseries haut de gamme.
Je vous contacte car nous concevons des stands en bois éco-conçus, modulables et réutilisables, pensés pour attirer plus de visiteurs qualifiés, renforcer une image éco-responsable crédible et garder un rendu très premium — sans coûter plus cher qu'un stand sur mesure classique.
J'aimerais vous proposer une modélisation 3D gratuite de votre prochain stand, imaginée spécifiquement pour valoriser vos coffrets et vos nouveautés.
Est-ce quelque chose qui peut vous intéresser ?
Thomas
Campagne 06 / 13
Pizzas sous-vide × bars à vin et snacking
Prospection auprès de tous restaurants et commerces susceptibles de vendre des pizzas (hors fast-food) : bistrots, bars à vin, épiceries fines, snacks, commerces de proximité.
19 500
prospects contactés
1 308
opportunités générées
6
mois de campagne
Source IAType d'établissement du prospect (bar à vin, bistrot, épicerie fine...) + positionnement (produits proposés, ambiance, cible) + localité précise.
DeMarina Leblanc · [marque anonymisée]À[prospect]Objetquestion bar à vin villefrancheCas exceptionnel
Bonjour Martin,
J'ai vu que vous proposez une sélection de vins et des petits plats gourmands dans un cadre convivial à Villefranche-sur-Saône.
Je me permets de vous écrire car nous proposons des pizzas fraîches sous-vide — vous n'avez qu'à les cuire en quelques minutes et les servir, c'est tout. Pas besoin de cuisine, de personnel ni de préparation.
Elles sont fabriquées en Provence dans nos ateliers avec des recettes élaborées par un champion de la pizza. Pâte reposée 48h, sauce tomate maison, ingrédients 100% naturels : la qualité d'un vrai pizzaiolo, sans les contraintes.
Parfaites pour les planches apéro, la vente à emporter ou le service rapide.
Nous proposons un pack découverte gratuit de 5 pizzas, je peux vous en envoyer un ?
Marina
Campagne 07 / 13
Affacturage × TPE/PME du BTP
Prospection auprès de dirigeants de TPE/PME du BTP (VRD, génie civil, gros œuvre, maçonnerie, charpente).
11 500
prospects contactés
31
opportunités générées
6
mois de campagne
Source IAUn marché public ou chantier récemment remporté par le prospect (nom, localisation) + spécialité technique principale de l'entreprise (VRD, charpente, maçonnerie...).
J'ai vu que vous avez remporté l'aménagement des voiries du quartier Les Tilleuls à Lyon 8e. Félicitations, ce n'est pas rien dans le contexte actuel.
Je me permets de vous contacter car je sais qu'en VRD et génie civil, vos achats de matériel et votre masse salariale vident parfois votre trésorerie bien avant que la mairie de Lyon ne règle vos factures...
Nous aidons justement les TPE/PME du BTP comme la vôtre à ne pas attendre : on finance vos factures de chantier avec un taux fixe, sans frais cachés, et l'argent arrive sur votre compte sous 48h.
Si vous avez des factures qui traînent et pèsent sur votre trésorerie, je peux vous dire très rapidement si nous pouvons vous les payer.
Est-ce quelque chose qui peut vous intéresser ?
Nicolas
Campagne 08 / 13
Maison d'édition × impression d'art
Prospection auprès d'architectes d'intérieur et de décorateurs.
12 500
prospects contactés
134
opportunités générées
6
mois de campagne
Source IAUn projet récent trouvé sur le portfolio du prospect + 1 à 2 détails déco concrets (matériaux, volumes, couleurs).
DeLaura Martin · [marque anonymisée]À[prospect]Objetquestion architecture intérieureCas favorable
Bonjour Rodolphe,
J'ai vu le projet que vous avez réalisé pour Cartier, le travail sur les volumes et les matériaux nobles dans l'espace de vente est superbe.
Je vous contacte car nous éditons des photographies d'art en grand format, avec des finitions haut de gamme (tirage fine art, encadrement sur mesure, aluminium), pensées pour s'intégrer dans des projets comme les vôtres.
Si vous avez un projet en cours, je peux vous proposer une sélection d'œuvres adaptée à vos espaces.
Est-ce quelque chose qui peut vous intéresser ? Ça ne vous engage à rien.
Laura
Campagne 09 / 13
Socratech.io × création de contenus vidéo
Notre deuxième agence. 100% de notre acquisition via cold email — +20 clients/mois, panier moyen 8 k€. Ciblage : dirigeants d'entreprises (2-3+ salariés) avec une interview ou une parution presse dans les 6 derniers mois.
100 000
prospects contactés / an
1 200+
opportunités générées / an
12
mois de campagne
Source IAUne intervention récente du prospect (podcast, conférence, interview) + expertise métier pointue + offre spécifique à son univers.
Pardon pour ce mail un peu « direct », mais votre intervention dans « Les Plantes de la Périménopause » sur les remèdes naturels et leur rôle dans la gestion de la périménopause m'a donné envie de vous contacter.
Je vous écris car nous interviewons des dirigeants à forte expertise, et votre offre de compléments alimentaires bio pour l'équilibre hormonal des femmes nous intéresse énormément.
Il ne s'agit pas d'une interview « traditionnelle », mais d'un tournage où nous produisons des contenus pensés pour générer des millions de vues sur les réseaux sociaux. Le tournage permet de produire jusqu'à 50 vidéos pour alimenter tous vos réseaux pendant plusieurs mois.
Si l'idée vous intéresse, je peux vous montrer en 10 minutes comment nous trouvons les bons sujets qui génèrent un maximum de visibilité ?
PS : quand je dis des millions de vues ce n'est pas une façon de parler — 40M de vues pour un leader de la vente de vins en ligne, 25M pour le coiffeur le plus connu de France.
Thibault · Co-Founder @Socratech
Campagne 10 / 13
Vidéo IA générative × marques & marketing
Prospection auprès des directions marketing et brand managers d'entreprises de plus de 10 salariés.
22 500
prospects contactés
98
opportunités générées
6
mois de campagne
Source IASecteur et produits phares de la marque + 2 à 3 idées créatives de vidéos impossibles à tourner en production classique, conçues spécifiquement pour leur univers.
DeJulia Bernard · [studio IA anonymisé]À[prospect]Objetquestion video cosmétiquesCas courant
Bonjour Sophie,
Avez-vous déjà imaginé un sérum géant Nuxe qui émerge d'un champ de lavande en Provence, une goutte d'Huile Prodigieuse qui explose au ralenti et révèle chacun de ses 7 ingrédients, ou encore un flacon qui se compose pièce par pièce dans un atelier végétal ?
Je vous contacte car c'est exactement ce que nous réalisons. Nos artistes spécialisés en IA générative produisent des vidéos avec un rendu aussi quali que du réel, 2 à 3x plus vite et à moindre coût qu'une production classique.
Est-ce quelque chose qui peut vous intéresser ? Je peux vous faire un plan créatif chiffré, ça ne vous engage à rien.
Julia
Campagne 11 / 13
SaaS de pilotage × bureaux d'études
Prospection auprès des dirigeants de bureaux d'études, toutes disciplines confondues.
5 000
prospects contactés
32
opportunités générées
3
mois de campagne
Source IAUn projet récent du bureau d'études (trouvé sur leur site ou dans la presse spécialisée) + inférence d'un point de douleur précis sur la gestion des temps et la facturation à l'avancement.
DeOlivier Richard · [SaaS anonymisé]À[prospect]Objetquestion structure bétonCas favorable
Bonjour Marc,
J'ai vu que vous aviez récemment travaillé sur la réhabilitation de l'ancien site industriel de Gerland — c'est un beau challenge technique sur la partie structure.
Sur des dossiers de réhabilitation aussi complexes, la coordination entre vos ingénieurs et la facturation réelle des phases d'études est souvent le point noir qui fait perdre un temps fou en fin de mois.
Je dirige moi-même un bureau d'études (nous sommes 40) et j'ai fini par faire développer notre propre outil de pilotage, car rien sur le marché n'était adapté à nos spécificités.
Pour être concret, je peux vous montrer une simulation de plan de charge basée sur une structure identique à la vôtre. Ça vous permettrait de visualiser le gain de temps sans que vous n'ayez rien à préparer.
Est-ce que cela peut vous intéresser ?
Olivier
Campagne 12 / 13 · EN
Marketing d'influence × marques de spiritueux
Prospection en anglais auprès de marques alimentaires, de spiritueux et de produits B2C ayant une présence active sur les réseaux sociaux. L'IA vérifiait les collaborations influenceurs passées.
7 700
prospects contactés
48
opportunités générées
3
mois de campagne
Source IACatégorie produit précise (Japanese gin, single malt...), nom du produit phare, handle Instagram de la marque, persona d'audience cible (gin enthusiasts, whisky collectors...).
Forgive the direct email but we partner with creators who are really into Japanese gins, and who'd love to feature your Etsu Pacific Ocean Water bottle.
These creators are followed by thousands of gin enthusiasts — the kind who don't just drink it, they talk about it. The content they can produce will instantly grow your community on @etsugin and generate a lot of sales (ROI is positive in a few days).
May I show you a few of their profiles?
Sarah
Campagne 13 / 13
Rédaction éditoriale × marques de vin
Prospection auprès d'entreprises ayant une présence éditoriale (magazine, newsletter, blog, prises de parole publiques).
6 500
prospects contactés
68
opportunités générées
6
mois de campagne
Source IAAnalyse des contenus publiés par le prospect (LinkedIn, site, articles, interviews) pour identifier ses thèmes récurrents, ses engagements et son angle éditorial distinctif.
DeLaurianne Martin · [agence éditoriale anonymisée]À[prospect]Objetquestion prises de paroleCas favorable
Bonjour Jeremy,
Je me permets un mail direct car depuis que je vous suis, j'ai senti que vous aviez des histoires riches à raconter sur la diversité des Crus Bourgeois et leur engagement pour un vin de qualité accessible.
Je vous écris car nous tissons depuis 8 ans des récits sur mesure pour les plus grandes marques et groupes avec, à mes côtés, une équipe de journalistes passionnés par le vin.
J'ai pris le temps d'étudier en profondeur vos contenus et j'aimerais vous présenter un plan d'action éditorial qui donnerait encore plus de poids à vos prises de parole.
Puis-je vous le partager ?
Laurianne
06 / CASE STUDIES06 — 08
What we have already done.
Cosmetics distributor
Premium salon products · 12 employees · 3-month campaign
32 opportunities in 10 days
7 new resellers signed across the 3-month campaign · reported 6x ROI
Here are the 6 phases of our engagement. The first ones run in parallel so that your campaigns start as quickly as possible.
Phase 1
Technical setup Weeks 1-4
Phase 2
Workshop (1h) Week 2
Phase 3
Sequence copywriting Weeks 2-3
Phase 4
Database build Weeks 3-4
Phase 5
Launch Week 5
Phase 6
Reporting Ongoing
Good to know: phases 2, 3 and 4 run in parallel with the technical setup (phase 1). Concretely, during the 1-month technical warm-up we build your database and write your sequence — so the first emails go out from week 5.
Phase 1 — Technical setup
Creation of dedicated sending domains, SPF/DKIM/DMARC configuration, opening and setting up the email addresses, launch of the warm-up (1 month). No action required on your side.
Phase 2 — Workshop (1h)
A structured working session to define together the structure of the database, the tone of voice for the emails, and to gather your case studies and key differentiators. This phase runs in parallel with phase 1 (Technical setup).
Phase 3 — Sequence copywriting
First draft, feedback rounds and optimisations with you, then layering in the AI personalisation (the signals shown above). We validate the overall email content with you before moving on to the database.
Phase 4 — Database build
We assemble a sample of prospects (like the 10 above) for you to validate. Once approved, we build the full database with quality control: field verification, contact qualification.
Phase 5 — Campaign launch
Sending starts as soon as the warm-up is complete. First results within the first week. Real-time tracking: open rate, reply rate, opportunities generated.
Phase 6 — Reporting & optimisation
Real-time reporting through our platform. Continuous adjustments and A/B testing on subject lines, opening sentences and sequences. Regular monthly or quarterly check-ins depending on results.
08 / PROJECTIONS, PRICING & GUARANTEE08 — 08
Projections, pricing and results guarantee.
Simulate your return on investment
Three parameters to adjust to estimate your results. Projections based on the real conversion rates achieved for our existing clients.
AYour parameters
Campaign duration
Over 12 months, we re-engage your prospects 4 times with different angles (spaced 3 months apart) — multiplying your results by 4 vs. a short campaign.
%
UK B2B average. Adjust to your own rate.
BYour projected results
YOUR PROJECTION
↑ Enter your margin per client above to see your projection.
Projections by scenarioThe 2 central scenarios = 80% of real cases
10% of our clients' campaigns
Minimum guarantee
—
net margin
Show details
Qualified opportunities—
New clients—
Gross margin generated—
40% of our clients' campaigns
Common case
—
net margin
Show details
Qualified opportunities38
New clients—
Gross margin generated—
40% of our clients' campaigns
Favourable case
—
net margin
Show details
Qualified opportunities75
New clients—
Gross margin generated—
10% of our clients' campaigns
Exceptional case
—
net margin
Show details
Qualified opportunities150
New clients—
Gross margin generated—
YOUR TWO PRICING OPTIONS
We don't sell emails sent. We sell commercial opportunities.
Two options are available, depending on the level of commitment you want. Both are calculated on your parameters above. Final pricing.
Duration
Click to switch the engagement duration without scrolling back to your simulation.
WITHOUT RESULTS GUARANTEE
£ / month, ex. VAT
That is 18,000 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
No contractual commitment on the number of opportunities.
RECOMMENDED
WITH RESULTS GUARANTEE
£ / month, ex. VAT
That is 25,200 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
At least 38 qualified opportunities over 12 months. If missed → billing frozen until catch-up.
How the guarantee works in 3 clauses.
D0 · Launch
CLAUSE.01
Our commitment
We commit to generating at least — opportunities per month, i.e. — opportunities over — months. This target matches the low scenario of our projections (10% of our clients' campaigns).
M+1 · Check
CLAUSE.02
If we fall short of the target
As soon as a month closes below — opportunities, your billing is immediately frozen. Concretely: you stop paying from that month onwards, until we have fully caught up the cumulative shortfall. You never pay for a month where we don't deliver on our commitment.
M+3 · Limit
CLAUSE.03
If the shortfall persists over 3 consecutive months
Termination is possible at no cost. We keep working at our own expense during those 3 months of shortfall; beyond that, we acknowledge the failure and you are no longer billable for what follows.
Dynamic values
The figures shown in these clauses are not fixed: they are recalculated automatically based on the parameters set in your simulation above. The final contractual commitment will depend on the parameters validated together at the start of the engagement.
Contractual definition of an opportunity: a prospect responding positively to one of our prospecting emails — either an information request or a meeting request.
In addition to fees, 3 technical costs to plan for.
The first is a one-off investment that you own for life — your prospects remain yours, even if you stop working with us. The other two are monthly technical subscriptions, essential for any cold email campaign.
ONE-OFF · AT LAUNCH
Database
yours for life
—
Enter the market size above
100% qualified prospects · email validated by AI · full enrichment · £0.09 per lead
MONTHLY SUBSCRIPTION
Instantly
no commitment
97 $ / month
Sending platform + CRM
Cancellable any time · essential for automated sending
MONTHLY SUBSCRIPTION
Sending addresses
$5 per address
—
Enter the market size above
30 sends per business day per address · ~21 business days / month
A FINAL WORD
This document is not a sales pitch. It is a projection built on the real numbers from our campaigns — the scenarios presented are not promises, they are averages observed across our clients.
Our method has been operational for several years. It works as soon as the fundamentals are in place: a clearly identified market, a differentiating positioning, a measured closing rate. Oxygen Consultancy has all three.
Our conviction is that we can install for you a predictable flow of qualified conversations with UK CFOs and treasurers over the next 12 months — with indicators we steer together, month after month.
Whenever you want to talk about it concretely, we are here.